li777 Privacy Policy

Q: What can I do if I am unhappy with how my personal data is handled?

First, contact us at support@li777.im with a detailed description of your complaint. You can also reach us through our 24/7 Live Chat. We will respond within 30 days and will responsibly protect your personal rights.

The security of your personal information is one of li777's most important responsibilities. This policy explains clearly how we handle your data.

Last revised: 29 October 2026

We handle the personal information you provide when using li777's services with full responsibility. This Privacy Policy ("Policy") explains what types of information we collect when you register, access or play on the li777 platform, how we use it, who we share it with, and what rights you have.

Please read and understand this policy carefully. Continuing to use li777's services means you agree to the terms set out in this policy. If you have any questions about this policy, you can contact us at [email protected].

1. Information We Collect
2. How We Collect Information
3. How We Use Your Information
4. Information Sharing
5. Cookies and Tracking
6. Data Security
7. Data Retention Period
8. Your Rights
9. Protection of Minors
10. Policy Updates
11. Contact Us
Frequently Asked Questions

Types of Information We Collect

li777 may collect personal information including the following categories—

1.1 Personal Identification Information

Full name, date of birth, and ID card or passport number for age verification
Contact information — email address, phone number
Residential address
Documents submitted for photo or KYC (Know Your Customer) verification

1.2 Financial Information

KBZPay, Wave Money, AYA Pay and CB Pay account numbers (stored values are encrypted)
Deposit and withdrawal records
Wagering amount records

1.3 Technical Information

IP address, device type and operating system
Browser type and language settings
Website access times and log data
Cookies and session tokens

1.4 Gaming Information

Games played and gaming history
Bonus and promotion usage records
Customer support and communication records

How We Collect Information

We collect information from you in the following ways—

2.1 Direct Collection

We collect information you provide directly when opening an account, completing KYC verification, making deposits or withdrawals, and contacting customer support.

2.2 Automatic Collection

When you access the li777 website or app, technical information is automatically collected through cookies, log files and web beacons.

2.3 Collection from Third-Party Sources

We may receive certain information about you from legally authorised identity verification service providers, payment companies and fraud prevention services.

How We Use Your Information

li777 uses the collected personal information for the following purposes—

3.1 Account Management and Service Delivery

Processing account registration and KYC verification
Processing deposits and withdrawals
Providing bonus and promotion services
Providing customer support services

3.2 Security and Legal Compliance

To prevent money laundering and fraud
To verify that users are 21 years of age or older
To ensure compliance with responsible gambling policies
To operate in accordance with applicable laws and regulations

3.3 Service Improvement

To improve the gaming experience
To identify and fix technical issues
To display personalised content to players

3.4 Communications

We may use your email address to send important account-related notices, policy update notifications and service updates. If we wish to send you marketing materials, we will obtain your prior consent.

Information Sharing

li777 will not sell, rent or commercially distribute your personal information to third parties. However, we may share it on a limited basis in the following circumstances—

4.1 Service Providers

We share information with third-party service providers engaged to carry out payment processing, KYC verification and IT services. They act only on our instructions and are not permitted to use your data for their own purposes.

4.2 Legal Disclosure

We will disclose information only to the extent required in response to lawful directions from legal authorities, court orders, or legally mandated obligations.

4.3 Fraud Prevention

We may share information with relevant service providers to investigate and prevent fraudulent activity.

4.4 Our Commitment Not to Share Personal Data

We will never share your data with advertising companies, data brokers or unrelated third parties.

Cookies and Tracking Technology

li777 uses cookies and similar technologies to improve the player experience and to keep the website running properly—

5.1 Types of Cookies

Essential Cookies: Required to maintain account login and carry out core website functions
Functional Cookies: To remember player preferences
Analytical Cookies: To understand usage patterns and improve our service

5.2 Cookie Controls

You can reject or delete cookies through your browser settings. However, if essential cookies are disabled, some of our services may not function properly.

Data Security Measures

li777 applies technical and organisational measures to protect your personal information—

Data transfers secured using SSL (Secure Sockets Layer) encryption technology
Financial data stored in Encrypted Storage
Access controls and optional Two-Factor Authentication
Annual security training for all staff with data access
Regular Security Audits conducted
Any data breach will be reported in accordance with the law

Please understand that we cannot guarantee 100% security for every data transfer over a network. We will apply the best protective measures available to us.

Data Retention Period

We retain your personal data in accordance with the following terms—

7.1 Active Accounts

Personal data necessary to operate your account will be retained for as long as your account remains active.

7.2 Closed and Expired Accounts

Financial records (deposit / withdrawal records, KYC documents) must be retained for eight years from the date the account is closed, as required by law.

7.3 Data Deletion

Once the retention period has ended and there is no longer a legal requirement to keep the data, it will be securely deleted or anonymised.

Your Rights

You have the following rights regarding the personal data we hold about you—

8.1 Right of Access

You may request access to the personal data we hold about you.

8.2 Right to Rectification

You may request that incorrect or incomplete data be corrected.

8.3 Right to Erasure

You may request deletion of your personal data where no legal restrictions apply. Please note that legal restrictions may prevent the deletion of financial records.

8.4 Right to Restrict Processing

In certain cases, you may request that we restrict how we process your data.

8.5 Right to Complain

If you have any concerns about how your personal data is handled, you may contact us first at [email protected].

To exercise any of these rights, please email [email protected]. We will respond to your request within 30 days.

Child Protection

li777 services are intended for adults aged 21+ only. We do not knowingly collect or store personal data from anyone under the age of 21.

If we become aware that a person under the age of 21 has opened an account with us, we will immediately close that account and delete the relevant personal data.

Policy Updates

li777 may update this Privacy Policy at any time. When changes are made, the revised version will be posted on this page and the "Last Updated" date will be changed accordingly.

For significant changes, we will notify you at your registered email address. Continued use of li777 services after a policy update will be considered acceptance of the revised policy.

We recommend reviewing this policy regularly.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, you can reach the li777 Customer Support team—

Email: [email protected]
Live Chat: 24/7 Myanmar-language Live Chat support (available on the website)

All communication can be handled in Myanmar language. We will handle your personal data requests responsibly.

FAQ

Questions about data protection at li777

No. li777 will never sell, rent or commercially distribute your personal information to any third party. We only share it on a limited basis with those who need it to provide our services.

We transfer KBZPay, Wave Money, AYA Pay and CB Pay data using SSL encryption and store it in encrypted storage. Payment information is handled at the highest level of security.

Yes, you can. However, financial records (deposit / withdrawal records) must be retained for a legally required period (up to 8 years) and cannot be deleted. To make a request, contact us at [email protected].

KYC verification is required to prevent money laundering and fraud, to confirm that you are 21+ years old, and to ensure compliance with responsible gambling policies. Documents you submit are stored securely and used only for these purposes.

For significant changes, we will notify you at your registered email address and update the "Last revised date" on this page. We recommend reading this policy regularly.

First, contact us at [email protected] with a detailed description of your complaint. You can also reach us through our 24/7 Live Chat. We will respond within 30 days and will responsibly protect your personal rights.